Before we move on to the best-selling products, let’s look at the buyer’s profile. The main users of these platforms can be divided into three key segments: young people, families with children, and buyers with average and high incomes.
Each segment has its own characteristics and preferences:
Due to their lifestyle, young people prefer to shop online. They value convenience and speed: they look for products that can be quickly ordered and received without extra effort.
Families with children choose products for the whole family: clothes, toys, household chemicals, food, and so on. For them, the quality of the products, safety, and benefits for children are important.
Buyers with average and high incomes prefer more expensive brands and make more purchases. For them, a wide range of products and the ability to find everything they need in one place are important.
Marketplaces are chosen by those who value the convenience of such services. They prefer to shop on platforms with fast and safe ordering, with reliable delivery. Users want to be sure that their orders will be delivered on time and intact.
Based on this data, it is easier for newcomers to select products that are in high demand and develop effective advertising strategies. For example, if your target audience is young mothers, it is worth focusing on children’s products and products that make everyday worries easier. If the target group is young people, it is better to focus on fashionable clothes, technology, accessories.
Understanding the buyer profile, you can not only increase the likelihood of sales success, but also create a trusting relationship with the audience.